Role and Impact of Social Media in Tourism : A Case Study on the Initiatives of Madhya Pradesh State Tourism INTRODUCTION : REVIEW OF LITERATURE :, 5(4), 8–15. Beyond User Gaze: How Instagram Creates Tourism Destination Brand? Procedia - Social and Behavioral Sciences, 211, 1089–1095. Making Strategis in Destination Branding: What is the online tourism promotional material saying abaut Portugal? PhD Proposal, 1(March 2013), 1–8. Forming Parasocial Relationships in Online Communities Forming Parasocial Relationships in Online Communities, (April).īash, E. Journal UMS.īallantine, P., & Ballantine, P. Pemanfaatan Media Sosial Oleh Senyum Community Sebagai Persuasi Cyber Social Enterprise. It is not just a picture : Revealing some user practices in Instagram, (May).Īrdella, A. S., Paulo, L., Corrˆ, D., Paula, A., Prates, R. Some of these benefits, among others, can easily disseminate travel information, and can attract the attention of other users more widely supported also by the use of features that are owned Instagram.Īra, C. And the use of social media Instagram provides many benefits and advantages for Grobogan travel community in promoting the tourism potential of the area. The results showed that in the promotion of the tourism potential of the area may go well and smoothly through the four stages, namely the presence of communicators, messaging, media and communicant.
Data is collected using semi-structured interview technique.Data analysis method used in this research uses triangulation. The object of the research is the account of whis is used to promote the potential of areas tourism. the objective of this research is to describe the use of instagram done by wisata grobogan community in promoting potential of areas tourism.This research applies qualitative descriptive method. one example of online community in the field of tourism is wisata grobogan community. Promoting tourism potential can be carried out easily by these online community. Social media is used for means of spreading information, communication and promotion. The sustainability marketing perspective more focused on alternatives marketing and this perspective based on idea that the companies should integrate the economic, societal, and environment objectives in conducting their business.The existence of online community in the field of tourism through social media constructs the new form of developing and operating tourism sector. The experiential marketing perspective more focused on the consumers and this perspective hold the idea that the consumers make a purchase decision based on emotional aspect that emphasize the experiences and lifestyles during they consume the products. The traditional marketing perspective more focused on the product, production, and selling and this perspective hold the idea that the consumers make a purchase decision based on rationality aspect that emphasize the products' features or utilities. The objective of this article is to describe the tourism marketing orientation shift from the traditional marketing to experiential marketing and sustainability marketing. Therefore the tourism marketers should adopt the other marketing perspectives such as experiential marketing or sustainability marketing in order to attract the tourist consumers. The traditional perspective considered is not relevant to the situations and trends occurring in tourism market now. an_Pariwisata-Perubahan_Orientasi_dari_Pemasaran_Tradisional.pdf (201.32KB 1 download)Ībstract The changes occurring in tourist market, the changes of tourist consumer characteristics, and the changes occurring in tourist consumer behavior require the tourism marketers to adopt the appropriate marketing perspectives in marketing their products.Pemasaran Pariwisata Perubahan Orientasi dari Pemasaran Tradisional-Ari Setiyaningrum - upload.pdf (8.2MB 2 download).Jenis: Papers/Makalah - pada seminar nasional Penerbit: Mataram University Press Tempat Terbit: Mataram, NTB Tahun Terbit: 2013 Topik: Tourism Marketing Traditional Marketing Experiential Marketing Sustainability Marketing JABFUNG-FEB-ARI-2020-15 Pemasaran pariwisata: perubahan orientasi dari pemasaran tradisional menuju experiential marketing dan sustainability marketing (dimuat pada Prosiding Seminar Nasional Pariwisata Hijau dan Pengembangan Ekonomi (Green Tourism and Economic Development) Mataram, 16-17 November 2013) Bibliografi Author: Setiyaningrum, Ari
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